Client: Klub

Industry: Financial Services

Services Provided: Paid Social Advertising

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Challenge‍

Klub, a financial platform designed for modern decision-makers, needed to kickstart its social media presence and increase user acquisition with a limited initial budget.

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Objective

Klub aimed to diversify its investors' portfolio through its innovative platform, offering investment opportunities starting at 500€ and creating an inspiring community through special events and privileges. The primary goal was to significantly boost user acquisition and engagement through targeted social media advertising.

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Approach

Strategy Development: Collaborated with Klub to understand their business model, target audience, and goals. Developed a comprehensive paid social media strategy focusing on Meta platforms to reach prospective investors.

Campaign Structure

Set up the campaign structure to optimize spend and maximize results. This included selecting appropriate ad placements, targeting options, and budget allocation strategies.

Creative Brief Assistance: Worked alongside Klub’s marketing team to craft compelling ad creatives that resonate with the target audience. The creatives highlighted Klub’s unique value proposition, including its range of assets, low entry point for investments, and the benefits of joining its community.

Launch and Optimization: Launched the campaign with a modest budget, closely monitoring performance and iteratively adjusting the ad placements and targeting to optimize the ad spend. Challenged Meta's standard best practices by experimenting with different audience segments and inventory options.

Results

Rapid Scaling: Started with a low daily budget and scaled to a few hundred per day within weeks.

Tripled User Acquisition: In just one month, the campaign tripled Klub’s user acquisition rate, significantly exceeding initial expectations.

Cost Efficiency: Achieved cost-effective results by continuously optimizing campaign components, leading to higher returns on ad spend.

Conclusion

The successful launch of Klub’s first Meta ad campaign demonstrated the power of well-planned and executed social media advertising. By tailoring the strategy to Klub's unique offerings and challenging conventional ad practices, we were able to significantly amplify their market presence and attract a robust community of passionate investors, setting a solid foundation for future marketing endeavors.

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